The evolution of marketing – the gradual introduction of customer engagement

Munich, Berlin, Hamburg: This autumn, Hitachi Solution will offer a workshop on Marketing Kaizen – Experience Customer Engagement for marketing and sales managers in these three cities. Participants will discuss the need for an evolution of marketing, potential problems, and the tools and strategies that help solve them. The workshop will be rounded off with a joint event on the previous evening and ample opportunities to network and share ideas.

To ensure customer communications are tailor-made, marketing and IT experts must dovetail their processes. The workshop led by Sebastian Zack, Marketing Expert at Hitachi Solution GmbH, and Maik Martens, Partner Technology Consultant at Microsoft Deutschland GmbH, focuses on the gradual intertwining of marketing and IT.

Workshops „Marketing Kaizen – Experience Customer Engagement”

  • September 20, 2018: Microsoft Office in Munich (Walter-Gropius-Straße 5, 80807 München)
    including a beer tour and a tour of the Oktoberfest Museum followed by a joint dinner on the previous evening
  • October 11, 2018: Microsoft Office in Berlin (Unter den Linden 17, 10117 Berlin)
    including a Trabi safari through the city  followed by a joint dinner on the previous evening
  • October 18, 2018: Microsoft Office in Hamburg (Gasstraße 6A, 22761 Hamburg)
    including a tour of the Elbphilharmonie followed by a joint dinner on the previous evening

The Japanese term kaizen (改善) means continuous transformation towards improvement. Within the framework of the evolution of marketing, diverse factors contribute to this cycle which the experts will highlight during the three-session workshop. Marketing Evolution: Business Approach focuses on classic marketing-related topics such as personas, impact maps, customer journey and marketing automation. In the Modern Workplace by Microsoft session, participants learn how modern workplace concepts with shared team and project rooms, social features and personalized content take cross-department and -location collaboration to a new level.

Smart out-of-the-box solutions for optimal customer communications

In Marketing Evolution: IT Solutions, Sebastian Zack and Maik Martens introduce the technical options offered by Microsoft Dynamics 365 for Marketing. In addition, participants can familiarize themselves with xReach.crm and, the modules of the scalable software platform xReach that can be connected directly with each other or with other modules via preconfigured interfaces. xReach.crm facilitates strong customer relationship management, delivers a consistent database for marketing, sales and customer service, and uses social intelligence to establish an end-to-end customer journey. In addition, facilitates the real-time import of data originating in social media. The workshop illustrates how these tools enable departments to cooperate even closer and generate the best possible customer value.

More information and registration: Marketing Kaizen – Experience Customer Engagement


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