To maintain their relevance to the demanding retail environment and continue to grow, retail companies have to understand the digital transformation. To this end, they need to gain an overview of software providers and the platforms they offer to find the ideal partner for their online business.
The Gartner Magic Quadrant for Web Content Management 2018 can help: The report not only includes an evaluation of 18 suppliers of web content management services but also insights into market developments. The evaluation is based on the companies’ integrity of their visions and their ability to realize them. The report enables decision-makers to find the suitable provider – a goal that is more important than ever if they want to be part of the digital transformation.
Episerver is ranked as a leader
The companies listed in the most recent edition of the Gartner Magic Quadrant include Hitachi Solution‘ partner Episerver. For the fourth time in a row, the global supplier of content, e-commerce and marketing management services has been categorized as a leader. Episerver ranks third in the Vision category and fourth in the Implementation category – its straightforward plans and its power of execution had the market research company convinced. According to Episerver, its good ranking mainly resulted from its latest developments of the Episerver Digital Experience Cloud™.
Hitachi Solution offers the xReach.web software solution in cooperation with Episerver. The tool allows companies to manage all their marketing activities at a glance and control content and marketing campaigns intelligently on one single monitor. Based on Episerver’s content management system, xReach bundles data on individual shopping behavior, providing companies with a clear picture of their customers. The return on investment remains clearly visible at all times.
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