IT and marketing join forces to drive the digital transformation

In addition to insights into current market requirements and a foretaste on the latest developments of its products, at Deutsche Partnerkonferenz 2018 Microsoft will provide participants with a platform for extensive dialog and networking. Microsoft and its Premium Partner Hitachi Solution invite you to attend a lecture on ways to dovetail IT and marketing to enhance customer satisfaction and retention.

How can IT and marketing teams attain optimal collaboration so as to persuade customers with attractive offerings? What requirements do customers have when it comes to communicating with suppliers? Answers to these questions will be provided at DPK 2018 by Sebastian Zack, Business Consultant for Sales Solutions, and Maik Martens, Partner Technology Architect.

Marketing Kaizen – Business & IT Evolution

In their lecture titled Marketing Kaizen – Business & IT Evolution, Zack and Martens will discuss ways to dovetail marketing and IT.

DPK 2018

Date: October 23 to 25, 2018
Location: Leipziger Messe GmbH, Messe-Allee 1, 04356 Leipzig

Hitachi Solution lecture: Marketing Kaizen – Business & IT Evolution

Date: October 24, 2018
Speakers: Sebastian Zack, Business Consultant Sales Solutions, Hitachi Solution GmbH Maik Martens, Partner Technology Architect, Microsoft Deutschland GmbH


The Japanese term kaizen describes the continuous transformation towards improvement. While marketing staff focuses on personas, impact maps, customer journey and marketing automation, IT experts deal with licenses, IT landscapes and project methods. Dovetailing collaboration between the teams, leveraging synergies and minimizing friction loss requires continuous coordination and ideally dialog and exchange. Using an example from the construction industry, Zack and Martens will show how Microsoft Dynamics 365 can assist with making these arrangements work. What challenges must be kept in mind? How can the two departments drive the marketing transformation in times of digital change together? How can they turn established customer relationships into a key competitive advantage? The focus is not on transformation, it is on gradual evolution.

Smart solutions for efficient customer retention management

A CRM as powerful as the xReach.crm software module enables you to establish smart links between your marketing, sales and customer service teams. Thanks to social intelligence, xReach.crm helps users install customer-centered processes and deliver a consistent customer journey. Connect xReach.crm and xReach.social seamlessly via preconfigured interfaces and integrate your social media marketing activities in real time. These tools enhance collaboration between departments and enable you to design your processes in your customers’ best interests.

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