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The pivot for your social media marketing: the CRM component for optimized emotion management

Be it to cultivate your company’s image, prevent shit storms, or work on service processes and inquiries – social media marketing tasks are as varied as they are high-profile. With, one of the Microsoft Dynamics 365 CRM based components, you keep track of all your social media marketing activities. As the pivot for all customer data, contact information and marketing campaigns, facilitates communication among your marketing, sales and distribution staff and a 360° view of your data.


Your ear on the customer

Imagine …

… your social media tool was able to sort postings with the use of artificial intelligence (AI) by words, emojis and punctuation marks and to provide you with social media functions for your sales, customer service and other staff members. With, service agents can contact customers directly in social media or through other popular service channels to remedy problems effectively.


Efficient processes thanks to centralized and standardized data management

Our marketing suite addresses the three main marketing KPIs: process optimization, growth through customer service and lead management via social media, and image cultivation through customer interactions on the social web. Personal customer data can be managed centrally and in a standardized manner to control customer relationships directly and make data and analyses of diverse media available.


24/7 presence in social media

Imagine …

… your social media managers were able to generate content approved quickly and easily by all the relevant people thanks to a standardized process. With you can plan content in advance so that your company is present in all your relevant social media channels around the clock. The tool also helps you plan and implement your social media campaigns such as Google AdWords. Thanks to the integrated analytics function you can measure the results directly in the tool.

Versatile functions (excerpt)

  • Central and standardized management of personal data
  • Collaboration functions
  • 360° view of customer profiles
  • Direct control of customer relationships
  • Provision of data and analyses of diverse media
  • Mood analysis
  • Buzzword search
  • Location search
  • News planning
  • Social media ROI
  • Microsoft D365 CRM integration
  • Content curation
  • Automated synchronization of postings

Combine with

Intelligently connected modules that enhance the efficiency of your customer management processes

Social media long since have become established as essential touch points for customer contact. Use these platforms for your communications and as a base for strategic decisions by connecting to so you can include information regarding moods and trends in social media in your data analyses. The result: You can manage your campaigns in a more targeted manner and align them with the interests of your target group.


Smart functions for your comprehensive social media management


Tobias Helm, Product Manager

„First and foremost, social media marketing is about managing emotions. The platform provides you with an updated overview of all relevant customer data. This facilitates more targeted customer contact with indi­vi­dua­lized campaigns – eye to eye and exactly where your customers are.“

Leverage the advantages of the retail solution

  • Software that helps standardize your marketing, sales and service processes
  • Social engagement such as mood analysis, buzzword search and location search
  • Efficient planning of social media content

The Modular Retail Platform for Scalable Digitization

xReach is a modular software platform that dovetails ERP, CRM, analytics, intranet, PIM, e-commerce and other modules for your retail business intelligently.

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